When you decide to write an eBook, first of all you have to understand your reader in order to answer to his questions and problems. This means that the purpose of an eBook should be defined to keep your reader interested to continue reading. This will assure that the questions are answered and problems are solved by the information contained.
After that, all questions need to be asked again from an emotionally empathic perspective, and the answers should be formulated on how the author understands and wishes to help. Readers will gain an emotional need to continue reading because the author understands the problem and knows how to fix it.
Then you have to dedicate some time to the subject you are writing about in order to make it worth the time spent by the reader. Always underline the positive side of the subject, leaving out the negatives as much as possible because the reader wants to know that you are in control and that they will be in control, as well, after reading your work. This results in an amazing amount of interest for the respective eBook, and also in the possibly to be recommended to others.
Explaining in detail the steps to be taken in order to put the solution into effect, is the next thing you need to include in your eBook. Telling the reader what they should do and making suggestions on how they could make it possible helps to provide the first steps that they could take to put your solutions in practice. The eBook will then have fulfilled its purpose and successfully captured the attention and interest of the reader. For example, if you own a carpet cleaning business one of the things you should try to get the reader to do is realize how bad their dirty carpets can affect their health. So, in order to solve this problem, you will have to suggest them to contact you for a free demonstration on carpet cleaning at their home. In this way, you will sell also your other products or services.
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