AXA Respect On The Road is a campaign created in order to bring courtesy and respect back to British roads. Too many times you have the occasion to drive near angry drivers who talk disrespectful in the traffic blaming others around for situations perceived as problems. Even though some of them are harmless acting this way just for amusement, others are dangerous: horning, shouting, gesturing, and confronting other drivers, behavior which can possibly lead to violent endings.
The sad thing is that some angry drivers don't see their conduct as being bad. But if you think that this type of behavior is irresponsible, you are welcomed to share your experience as a driver on the Facebook campaign fanpage by hitting the ‘like’ button. You can visit also the dedicated website for this campaign, where you can find out the latest news on the campaign, you can share your driving experiences, you can get a quota for AXA Car Insurance, and even more.
In order to illustrate this campaign, AXA has also created two viral videos, the first is called ‘Road Rage Kids’ and the second ‘Cab Cam’.
The first video is acted entirely by 5 year old kids who believe it's normal to behave in a completely disrespectful manner behind the wheel, attitude copied from their ignorant parents. The second video was created on the streets of London, in a black cab, giving people the chance to express their opinions about the way other people drive in or around London, as you can see also below:
I respect the road! What about you? Are you a calm or an angry driver?
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