Since speaking is one of the quickest ways to build your business and get more clients, I will present below some secrets of successful public speaking.
The title of your speech should clearly explain the result that your audience will get. Make sure the title is so clear that a kindergartner would know what result or takeaway they will get from hearing you speak.
Create a handout or workbook and have attendees trade their names and email addresses in exchange for the information. By doing this, you will bring the seminar attendees into your marketing and sales channel. You can offer them the opportunity to get the handout either before or at the end of the event, depending on the venue and whether it is online or offline.
If you're using PowerPoint in your presentation, use relevant graphics that drive home your points. Don't fill your PowerPoint with a ton of words and bullets. Keep the text to a bare minimum.
Send all of your marketing materials to the host or event planner as a single packet of information. The more together your information, the more professional you look, and the more likely that you will be asked to speak again and recommended by the meeting planner or host as a speaker.
If you are selling something during the event or call, invite your host to become an affiliate of yours so they can earn too. This will motivate them to put more effort into the promotions.
Don't reinvent the wheel. For each of your signature talks, create a packet that you can send out again and again.
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